THE KINGS SPEECH

Distribution – The Marketing Campaign

                           

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1.

Image 1 shows positive reviews from local newspapers to describe the film. It has also got a picture Geoffrey Rush.

Image 2 shows Colin Firth. The words “GOD”and “KING” show the importance and status of Colin Firth’s character.

2.

Weinstein Company - USA

Anchor Bay Entertainment - USA

Anchor Bay Entertainment - USA

Momentum Pictures - UK

3.

The King's Speech was successful at the film festivals. The interest immediately increased and the film was turned into a mainstream film from an arthouse film.

The Film Festivals:

·  Telluride Film Festival

·  Toronto International Film Festival

·  Mill Valley Film Festival

·  Hamptons International Film Festival

·  London Film Festival

·  Leeds International Film Festival

·  AFI Film Festival

·  Bahamas International Film Festival

·  Dubai International Film Festival

There were posters as well as different trailers for the UK and USA which were intended to interest the audiences. The King's Speech official trailer has 895,399 views on YouTube. 

On the video description, it gives the following information:

Release Date: 10 December 2010

Genre: Drama | History

Cast: Helena Bonham Carter, Colin Firth, Guy Pearce, Michael Gambon, Tim Downie

Director: Tom Hooper

Writer: David Seidler

MPAA: R

Studio: The Weinstein Company

4.

Colin Firth was interviewed on Piers Morgan’s American chat show: Piers Morgan Tonight. Show averages 978,000.

Colin Firth was also on The Late Show with David Letterman to promote The King’s Speech. Show averages around 914,000.

The main stars of the play are the subject of interviews just before and just after the realease of the film, with journalists taking turns to have a one-on-one interview with them as they sit in front of a advertising poster for the film. The interviews are shown on all different types of channels all over the world for different networks, which immediatley raises the profile of the film again.

Interviews like these were conducted with the stars; Colin Firth, Geoffrey Rush and Helen Bonham-Carter, as well as the director, Tom Hooper.

5.

The King’s Speech is mainly targeted at the older generation of both genders. Not many teenagers will be interested in this film. According to statistics, the average age Oscars voters is 57 years old.

6.

The release date for the King’s Speech in UK cinema’s was Friday 7th January 2011.